Working backwards
What the 2030 date means for this year’s decisions.
Packaging development runs on 18 to 36 month cycles once you count qualification,
tooling and artwork. Counted backwards, 2030 is not far away.
WindowWhat has to happenWhy then
2026–27now
Map the portfolio. Which SKUs are
laminate, which are food contact, which ship in their own box. Get the documentation and DoC
duties satisfied — those are already live.
These obligations apply today, and a market surveillance request does not
wait for 2030.
2028criteria land
Score every pack against the
published design-for-recycling criteria, and re-issue artwork for the harmonised label.
Artwork and grading arrive in the same year. Doing them in one pass saves a
second print cycle.
2028–29qualify
Qualify replacements — mono-material
structures, PCR grades, right-sized box ranges — and run the shelf-life and transit trials.
Material changes need real qualification time. This is the window that gets
compressed when the first two slip.
2029switch
Run down old stock and switch
production, so nothing non-compliant is placed on the market on 1 January 2030.
The obligation is on placing on the market, so inventory has to be planned
against the date.